3 Steps to Increase Your Online Presence

3 Steps to Increase Your Online PresenceRecently my clients and I have noticed an influx of online listings. Running a small business means you have a lot of different pieces of business ownership to juggle at any given time. It’s hard to figure out what you need to sign up for, and what is junk. Here’s 3 things I think are important to increase your online presence. It can only help right?
  1. Claim Yourself – If you want to be you online you need to make sure that you are who you say you are. This means that if a website asks “is this your business?” Claim it! Say yes, the last thing you want is someone else claiming it as their business. If you aren’t sure where to start, I often suggest Microsoft’s Brandify program. There’s a 20 day trial where you should be able to get everything up to speed.
  2. Be Consistent– Your name, address, and phone number (NAP) need to be consistent across the board. Your message should also be consistent online. Hopefully you have a boiler plate message for your business that you can easily copy and paste. When you are consistent it confirms to search engines that you are who you say you are and makes you more legit. Moz has a great local tool that can help you with consistency.
  3. Mobile Friendly– like it or not your website needs to be mobile friendly. How often are you searching for a business on your phone or tablet while watching TV in the evening? Or in your car trying to find a spot to eat? How often do you leave a website because you can’t find an address or phone number when you’re on your phone? We’ve all done it. Google has a handy tool that will tell you if you’re set or not. If you’re not, your web developer can help.
There are a LOT of pieces that go into your online presence and SEO that I won’t even begin to discuss. But consistently with my small business clients these are the top 3 things you need to do to get your business up and running online.

Welcome to the Family!

Godfather welcomes youI went to the dentist last week. He’s a really nice guy, I met his wife at a networking event and since I knew we lived in the same town I asked who her dentist was because I needed one. She said her husband, so I made sure he took my insurance and bam, just that easy, just that quick!

The initial appointment went well, I have great teeth evidently. (#humblebrag) A couple days later I got something in the mail. It was a hand written thank you note from the doctor (and it’s in authentic crappy doctor handwriting, no secretary typed this up for him!) and said:

Welcome to our family of fine patients! I enjoyed meeting you.

Thank you for having the confidence in us to treat your dental needs. We look forward to your next visit.

Sincerely,

Your awesome new dentist

Okay it didn’t say that last line. BUT, I did feel very welcomed and liked this thank you note! How often do you welcome or thank your clients? How often do you need to? I know I’m not nearly as good at this as I should be. When is the right time to welcome or thank your clients? Early and often is the answer. And it’s something I need to work on. What about you?

Asking for a Review

Hank at the Vet!We took Hank to the vet last week for a check up and to get established with a new vet. I got an email today thanking me for my visit and a quick thumbs up/thumbs down asking me how I’d rate my visit. They got a thumbs up (the notes said “Hank is a great dog!” obviously I love them) and I was sent to a thank you landing page that so perfectly and politely asks for reviews and more information I couldn’t help but share.

Here’s what I love:

  • Options – I don’t have to write a review on Yelp, I can write it where I want to
  • Explanation– they’re right, I look online at reviews and it IS important. No hiding it, it’s a fact!
  • Simple– yes there’s 3 options, but it’s obvious what the page is for and it’s not overwhelming, and it’s not forcing me to do anything if I don’t want to

We all know the importance of reviews and online testimonials for our businesses, but how do you ask for them without sounding desperate or trolling? I think this is one great example of how to do this. Have you seen other examples you like?