This past week my husband and I were on vacation in Paris. It was awesome. We saw a ton, ate a ton, and walked a ton. I’ll talk more about the trip in coming posts I’m sure, but one thing that stood out to me was the great customer service at our hotel.
The day we left we asked for a wake up call at 7 AM. And the wake up call happened, and we got up. 10 minutes later our phone rang, and it was the front desk, just confirming that we got our wake up call and were awake.
How simple was that? Super simple. It didn’t cost them a dime, and was so thoughtful and easy to do.
The next time you think your client might need a loving nudge, do it. Make sure they’re “awake” and not missing something. Don’t nag, but help them out. We’re all busy and it’s easy to sleep through an alarm in our business.
No I won’t click your Facebook link
As a loud and proud non-Facebook user, I am TIRED of people always posting their Facebook posts automatically to Twitter. Guess what? If I wanted to follow you on Facebook, I WOULD.
I know it’s easy to have everything post everywhere from one spot, but you’re losing fans and followers because of it. If you want to build your network on Facebook, GREAT, I fully support that (except I won’t actually support it because I’m not there…). AND if you want to grow your network on Twitter, grow your network on Twitter. Be active, be talking, engage with people. Don’t auto-post, don’t make me go to your FB page, because I won’t. And I’ll unfollow you.
Social Media is a big responsibility and endeavor to take on in your business. When I talk with clients about what they CAN do and what they WILL do and what they SHOULD do, I’m amazed how many of them think they have to do it all. Blog, Tweet, Facebook, You Tube, etc. But here’s the deal: if you aren’t doing it, you won’t do it. Figure out what will actually work for you, and do that. If Twitter stresses you out, don’t tweet! If you don’t like people, then don’t sign up for Facebook. If you hate writing, then a Blog is a TERRIBLE idea. Be authentic and do what works for you. Don’t try to do everything, because you’re half-assing it and we all notice.
Why Your Follow Up Lost You the Sale
I got an email yesterday from a media company who has a “GREAT” opportunity for one of my clients. Yesterday I was out in meetings all day. I saw the email, and decided I’d forward it to the client today. No problem, I’m in no rush, not my money, and in the quick skim of the email I didn’t recall seeing a “I need an answer tomorrow” kind of push.
This morning I have ANOTHER email from the sales rep. “Just checking in, we’d love a decision soon.”
Me: “I was out all day yesterday so didn’t have time to deal with this. will get it over to the client today.”
3 Minutes Later: “Wonderful! Let me know if there is interest as soon as possible. Happy to help with questions.”
DUDE, chill out. You are clearly desperate for this sale. Which is NOT my problem. Your desperation reeks, and now when I email the client about this “amazing opportunity” I’ll make sure to tell them how desperate you are and how much you pester clients.
Chill out, give me 36 hours to respond. I do my best to respond within one business day. If I need to send something to a client for their review, I’ll let you know when I’ve done that and what the next steps are. But good grief your desperation is losing you business! I know I’ve written a similar blog post to this before. Evidently it needs repeating.
If you’re in sales, calm down and give your customers time to respond. Sure voicemail response is low, and sometimes you have a deadline to meet for your sales. Fun fact: I don’t have your deadline, and it’s YOUR problem, not mine. Plan your sales strategy out to give clients time to make decisions, especially with big ticket items. She’s not asking for $35, she’s asking for $3500, and for a small business, that may not be in the budget.
Calm Down, you’re losing yourself business.
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