This years Super Bowl ads gave us a lot to talk, laugh and be disgusted about. From Clydesdale’s to Farmers to Amy Poehler, I was a happy camper on Sunday. But the ad that made me go to their web site and BUY the product was the Duluth Trading Company.
Yes, Buck Naked Underwear was my favorite ad of the day. The one that made me laugh, and go to their web site to find out just how much these no pinch, no stink, no sweat underwear would cost. So with my iPad in hand, I went to their web site. And waited, and waited. The thing is, if you’re going to spend $3.7 million dollars on a TV ad, you may want to make sure your website has the bandwidth to support the increased traffic.
During the power outage, I searched for their Twitter account. Which doesn’t exist. HOWEVER, a couple of their executives have twitter accounts so I was able to back track into the web site, and placed my order. I know I’m among the few that would go to such length, so the real question is: how much money did they LOSE by not thinking through all the logistics? And when the web site asked if I had a discount code to use, I realized their ad SHOULD have included that. (use code SUPERBOWL for free shipping, valid until the end of the game).
The next time you place an ad or speak at an event or have an opportunity to drive people to make a purchase on your web site, make sure you’ve thought through all the logistics. No one wants to wait.