I got a text from my friend the other day:
New business idea for you. Call all your fav breweries and have them got on their social media stuff and set up a system to do so. Because it shouldn’t take a week to like my tweet.
I LOVE this! Here’s the deal folks – if you’re on social media you have to BE on social media. No phoning it in. This isn’t a one way street, this is a back and forth conversation with your network. My friend and I often meetup at the Taphouse for a beer or cider and we’ll tweet at the brewery we’re consuming. Often the breweries will comment back to us or favorite or re-post our tweets. And that’s super cool when it happens! Correction: It’s super cool when it happens within a day of doing it. But a week later? That’s lazy.
I’m not asking you to favorite everything customers say about your brand, but I am saying you need to be on top of it. 5 minutes a day is fine. Just pop into your social media accounts – check out who’s tagged you or commented to you. Answer questions, thank people, repost a couple of cool comments if they’re there. 5 minutes, not 5 hours.
If I like your brand I’ll be tweeting about it. As long as you’re on Twitter and also active. It’s not fun to have a conversation with yourself. And on social media it can be even more obvious when you are.