Last week I was meeting with a non-profit I’ve done some work with. I had tweeted about meeting with them and someone responded to the tweet that the organization looked cool. They are. And I asked who’s managing the social media. They have been growing pretty quickly and the responsibilities have shifted. Which is fine! The development person said that it’s a goal to ramp it up in Q3. which is a GREAT plan. But in the mean time – I gave them a challenge:
5 Minutes a Day on Social Media.
I’m not asking you to jump on and interact but here’s what I want you to do:
- Identify all your business social media accounts and make sure you have the login info
- Schedule 5 minutes a day to check each account
- Respond, retweet, repost, like people who are talking about you, or to you. Make sure you’re engaging with those who are engaging with you. (caveat: beware of spammers – we can have that conversation if you’re not sure)
What you DON’T want is to have someone talking crap about your organization and you’re not checking it to see what’s gone on. I also encouraged the development person to have “mentions” sent as an email to their account. This saves you from having to go in either.
My first suggestion with social media is to only setup what you WANT and feel you can and should use for your business. What makes sense to you, where is your target marketing hanging out online, etc. My second suggestion is, if you’ve already signed up and are overwhelmed so haven’t done anything, first things first, jump online and make sure you are paying attention to who’s talking to you. Once you have that routine in place, we’ll talk about getting you active online again.
What do you think? Is this manageable? Does is stress you out? You can do it while you’re waiting to pick up your kid from school, or while you’re waiting for your barista to make your latte, or while getting ready for work (teeth brushing leaves one free hand for posting…)