Yellow Dog Consulting

Sales & Marketing Consulting for solo-preneurs.

  • About
    • Shout Outs From Rad Clients
    • Media
  • Marketing Services
    • Kick Ass Follow Up Templates
  • Blog
  • Resources
  • Free Tools
    • Newsletter Setup Checklist
    • Monthly Marketing Calendar
  • Contact

Do I Need a Free Download or “Opt In”?

02.10.2021 by Elizabeth // Leave a Comment

Short answer: YES

Longer answer: Yes, and you’re probably over thinking it

Having a welcome email when someone subscribes to your list is a great idea. You want to make sure they know what they’re in for! I always recommend to clients that we have a free download or opt in for their website.

But WHAT is your free thing?

Here’s 5 popular ideas that I see work well for clients:

  • A PDF download with a top 10 (or so) list
  • A worksheet or handout you use when you speak or start working with a client
  • A resource guide
  • Best Practices for how to work with you/your industry (I like this one)
  • A video you have saved privately on Vimeo just for people who subscribe

This doesn’t have to be something crazy and over the top, I promise. However, you should give people something for giving you their email address. As we know, email is the best currency in growing your business, so let’s reward them!

How many emails should I send?

For some clients, a simple welcome email thanking them for subscribing and giving them the download is all you need. One and done, not a lot to worry about! Let them know they’re going to hear from you on a regular basis (right?!) and that they can unsubscribe if it’s not their jam.

For other clients, we want to wine and dine and explain a few things along the way. This may be a weekly check in over the course of a month, or a few drip reminders to “watch the video” or “fill out the worksheet” kind of a thing.

Either way, automation is a great way to get people to connect with you from the beginning. I loved this newsletter with some excellent ideas I received recently.

If you have questions about setting up a download on your site, let’s setup time to chat and get this off your to do list!

Tell Your Friends How Awesome this Post Is!

  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on Pocket (Opens in new window)
  • Click to email this to a friend (Opens in new window)
  • Click to print (Opens in new window)
  • More
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Telegram (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on Skype (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Categories // Newsletter

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

About Us

Yellow Dog Consulting is a sales and marketing firm located in Hillsboro, Oregon with clients around the world. We work with small business owners who love what they do, but the sales and marketing part of their job sucks their will to live.

Follow Yellow Dog

Follow Us on TwitterFollow Us on LinkedInFollow Us on RSSFollow Us on E-mailFollow Us on Instagram

SIGN UP FOR YELLOW DOG NEWS!

* indicates required

© Copyright 2020 Yellow Dog Consulting · All Rights Reserved

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.