This weekend I got an email from the CEO of an organization that said “We’re sorry you can’t join us today.” A couple of years ago a client invited me to their fundraiser and so it seems I get their emails now. But what was genius is that they reminded me- today’s the day of the fundraiser. I remembered that I received an invite in the mail and I’m sure there was an option to donate and not attend. But they made it simple for me to donate online since I couldn’t make it, and even shared a video they’d be sharing at the event.
So simple, and so smart!
When I worked at PSBJ I always sent an email to the no-shows at workshops I taught. “we missed you, here’s a special price, and here’s our upcoming schedule.” It didn’t give me a huge response, but it only took 5 minutes and for the occasional sale or lead I got from it, it was worth it.
Just because someone doesn’t show up or can’t attend your event doesn’t mean they aren’t interested. What can you do to follow up and capture those “lost” sales?