Some people can sell ice to an Eskimo. For you, the idea of sales and marketing makes you hide under the covers. So it continues to get stuck at the bottom of your to do list. At Yellow Dog Consulting we help you build systems and schedules to make sure that sales and marketing aren’t the most painful part of your business!
Here are a few services we offer at Yellow Dog Consulting:
Comprehensive Marketing Plan
This isn’t a marketing plan that gets stuck in a file and never used. This is a road map based on the work you are already doing, the ideas you have, combined with additional ideas and strategies that have seen success. We’ll create a plan that works for you, and that is manageable and reasonable. If you don’t want to do it, we won’t make you!
Frequently Updated Content
Do you have a newsletter? Do you need one? Do you want one? What about a blog? Do you like to write? Do you have time (or will you make the time) to write? We’ll discuss the benefits and goals of these frequently updated content opportunities, and if it’s the right fit, we’ll build a schedule and content strategy around it.
Networking
Would you rather get a root canal than go to a networking event? Do you panic when those introductory emails come through? Networking is a part of owning a small business. Together we’ll work on building a solid elevator pitch and identify ways to keep you from being a wallflower at that next networking event!
Social Media Strategy
Everyone is connected all the time and everywhere. Let’s make sure there’s a strategy behind what social media you’re using, what social media you want to be using and how to make sure your audience is getting the content they want from you. If you haven’t started yet, you aren’t too late, let’s discuss what is out there that best works with your goals, time and energy. We’ll build a strategy and schedule to reduce your stress
Target Market Identification
Before you can sell your product or service you need to make sure you have a clear idea of WHO needs you! You can’t do lead generation if you don’t know what leads you need! We’ll discuss your ideal client and identify opportunities for you to connect and find your target market more easily.
Lead Generation
Once you have your target market identified, we can create a system for how to get you better qualified leads, the kind of leads that you always knew were waiting for you! This includes membership groups, list building, networking events and managing/engaging your key referral sources.
The Nagging Wife
Sometimes what you need in your life is someone who will continue to ask you if something has gotten done. Someone who will keep you accountable for those deadlines you’ve set for yourself. Since June 2003 Elizabeth has been honing these skills, and she is the perfect person to “lovingly remind you” as much as you’d like on that project you keep putting off.
Additional Services
Please ask if you need help with something not listed here!
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