To know me is to know that I love a good newsletter. They’re a great way to get your name in someone’s inbox when you aren’t selling them something. And, they can be time consuming and you’re busy. I get that. Let’s be honest here, you know you want and need a newsletter, but you’re the biggest obstacle in the way of getting it done. Right? Let’s talk.
Here’s how this is going to work:
- We’ll create a monthly newsletter schedule so you aren’t surprised when it’s time AND you have content ideas flowing throughout the month! Yes, it’s a collaboration – you’ve got some skin in the game here my friend!
- I’ll create (or update) your newsletter template so each time you know exactly what’s needed, and readers know where to look for specific content sections.
- We’ll get your lists up to date and make sure you’re reaching all the right people.
- A week after your newsletter is sent, I’ll send you a quick report with feedback on what we may want to change or adapt for next month.
Sounds awesome right? Yeah, it is. Let’s do this!
Comprehensive Custom Marketing Task List
You have a million amazing ideas for your business. Let’s get them all down on paper, and figure out a plan and task list for accomplishing them! What can you do? What can I do? What needs to be outsourced to someone cheaper, smarter or more efficient than either of us? Let’s figure it out!
We’ll meet for 2 hours, data dump every crazy idea everyone’s ever given you and probably come up with a few of our own. I’ll put everything into an 8-10 page document that’s organized with recommendations and more details. We’ll meet again a week or two later to walk through the list and assign action items and timelines to get your marketing tasks DONE!
If the idea of revising your website content or managing all the different places you should have an online presence stresses you out – you’re just like everyone else.
Your brand is important, being consistent in your messaging online and offline is key. And sometimes you need another set of eyes to make sure it’s coherent.
I’ll take a look at your website and make sure that your content makes sense and is up to date (I can’t contact you if there’s no way to do so on your site). We may have a few updates or changes to the website so it flows and makes more sense.
The best way to be on top of your online presence is TRACKING. How about a nice monthly analytics report so we can track where your traffic is coming from and make sure we’re maximizing those opportunities. We’ll also find out WHERE you’re showing up online and make sure that you’re consistent across the board. And we’ll make sure you’re showing up where you should be (ahem, Google…) If you work with an SEO firm or are planning to, we’ll get the foundation setup and make sure your online presence is off to a great start.
So much content, so little time…
As a small business owner you have opinions and ideas about how awesome you are. Having the time to get it out there, or the finesse to say it without sounding like a bully (HIRE ME NOW YOU MORON) can be a challenge. I’m here to make you sound even more awesome than you already are. Here’s a few ways I do that…
My philosophy on blogging is that if you have one, you need to write on it. While I won’t be your ghost writer, I will be your other set of eyes. We’ll make sure you’re talking to your target market in a way that will make sense to them. We’ll also build you a schedule with themes and suggestions so you aren’t getting stuck on what to write each week (yes, I said week). We’ll also make sure that each post is promoted further than your website and setup schedules to maximize readership.
You hired a new team member and they’re awesome (who majors in underwater basket weaving? Wow!). We should make sure their bio is up to date and on your website and in the right social media channels.
A what? No, not a hot plate. A boiler plate is the general “about” information for your business that you post across all those spots online to be consistent. We’ll make sure you have one and that it makes you sound amazeballs.
You have great clients who love you, right? Sometimes they’ve told you this, sometimes you just get the feeling. Let’s make sure it’s getting mentioned in the right places and working for you. I can help to manage the process of collecting testimonials and make sure they’re getting posted into the right places online and on your website.
Sometimes you have content that needs another set of eyes, or it’s time to revise a brochure or flyer you’ve been handing out since 2003…let’s take a look and get that taken care of!
Lead Generation & Networking
Is your networking not working? You aren’t alone. Let’s discuss your current networking strategy and identify opportunities for lead generation within each organization. We’ll identify organizations that fit your goals, discover opportunities within the organizations, and develop a follow up strategy and schedule for each networking event to maximize the opportunities. Stop spending money and wasting your time on events that aren’t working!
“Holy crap you’re the greatest speaker EVER” – said one person (not your mom) once.
More people should hear what you have to say, AND once they do you know they want to buy your services. And then you get home, pour a delicious cocktail for yourself, and forget to do the follow up for two weeks. Sound about right?
If you’re a speaker and want to maximize the opportunities at an event, I’m here for you. We’ll develop a marketing and promotions strategy to increase attendance at your events. We’ll review in room marketing materials and handouts to increase response. And we’ll develop follow up email templates so your follow up email is written before you get on stage to speak. I’ll help to manage the follow up emails and timeline for sending them out as well.
Monthly Marketing Coaching Call
Sometimes all you need is someone to talk to monthly to walk through ideas and make sure they’re as awesome as they sound in your head. Occasionally they’re terrible, but we’ll make it work!