Marketing is a jargon term that means a lot of different things to a lot of different people – it seems every day someone has a different idea of what it is that I do for a living! While social media is a great tool to compliment your marketing efforts, I truly believe that consistent communication to your network is the best way to go. That’s why the core of my marketing service offerings are email newsletters. I also think having great automation in place if you have a free download on your site, or even just a welcome email can help engagement.
Some people hire me because they know that they need to be setup consistently online but don’t know how to handle it. Other people come to me needing help getting their marketing ducks in a row. Some people know just enough about marketing that they can handle it themselves, they just need someone to talk to on a regular basis to keep them heading in the right direction and keep them accountable. No matter your marketing needs and anxieties, let’s see what we can do to make marketing not be the worst part of your business to do list each week.
To know me is to know that I love a good newsletter. They’re a great way to get your name in someones inbox regularly, and not just when you want to sell them something. They can also be time consuming and you’re busy. I get that. Let’s be honest here, you know you want and need a newsletter, but you’re the biggest obstacle in the way of getting it done. Right? Let’s talk.
Here’s how it works:
- We create a monthly newsletter schedule so you aren’t surprised when it’s time AND you have content ideas flowing throughout the month! Yes, it’s a collaboration – you’ve got some skin in the game here my friend!
- I’ll create (or update) your newsletter template so each time you know exactly what’s needed, and readers know where to look for specific content sections.
- We clean up your list to make sure it’s up to date, sign up forms are streamline and we make sure you’re reaching all the right people.
- A week after your newsletter is sent, I’ll send you a quick report with feedback on what we may want to change or adapt for next month.
Sounds awesome right? It is. Let’s do this!
Do you have a free download on your website and need to get the right systems setup to email those contacts regularly? Setting up an automation sequence for your contacts is a GREAT idea. It’s also tedious and time consuming. BUT once it’s setup you can set it and forget it which we all love! If you have an automation series that’s in need of becoming a reality, let’s talk!
We all know how important it is to be found online. It’s also important that your online presence is consistent across the board. Where all should you show up on maps or in search results? If you want to make sure that you are setting the right foundation to be found online, setting up your online presence is great place to start.
This is different from SEO but it’s a great foundation so that when you’re ready to hire an SEO firm you’ve already done some of the ground work to ensure you’re consistent across the internet.
Comprehensive Custom Marketing Task List
You have a million amazing ideas for your business. Let’s get them all down on paper, and figure out a plan and task list for accomplishing them! What can you do? What can I do? What needs to be outsourced to someone cheaper, smarter or more efficient than either of us? Let’s figure it out!
We’ll meet for 2 hours, data dump every crazy idea everyone’s ever given you and probably come up with a few of our own. I’ll put everything into an 8-10 page document that’s organized with recommendations and more details. We’ll meet again a week or two later to walk through the list and assign action items and timelines to get your marketing tasks DONE!
Monthly Marketing Coaching Call
Sometimes all you need is someone to talk to monthly to walk through ideas and make sure they’re as awesome as they sound in your head. Occasionally they’re terrible, and I promise to tell you that too, or help figure out how to make it work.