I recently started work with a new client. I noticed that the company has a Foursquare location claimed, which is great. When I mentioned that setting up a special there would be a good idea, the response was “I haven’t looked at that in ages!”
DO IT. Social media is great, but you have to be consistent. Make sure you’re checking your social media platforms regularly. Here’s my suggestions:
Facebook: check daily. You may not post to it daily, but you need to login every day to see if people are commenting/tagging/etc and make sure to respond as needed.
Twitter: Check Daily. Make sure to answer any DM’s (that aren’t spam) and reply to tweets. I recommend tweeting at least daily and using different content from FB.
LinkedIn: Weekly. This one you need to make sure you’re keeping up on invite requests, and a lot of folks still use LinkedIn to communicate with people. So keep an eye on it so you remember who those people are you’re connecting with. A LinkedIn Company page should be updated when you add new services.
Google+ Business Page: Make sure you have one of these. you can’t auto-post to them from most places (like blog posts or newsletters) but you can go in and manually post. Google wants you to ENGAGE with people in real time, not schedule it.
Foursquare: Monthly at LEAST. You only need a Foursquare account if you have a physical location. Make sure you’re keeping an eye on people writing tips & if it makes sense to offer a special then make sure to check in often and update or refresh the special!
YouTube/Pinterest/Yelp/everything else: Yeah, I have no idea. That’s not really true, but the above are the big 5 I think are worth keeping an eye on!