Now more than ever it’s important to be sending out your newsletter. Your customers and clients need to know what’s going on and how they can support your business, even if you’ve had to close the doors for the time being.
I spoke about this last week at the Hillsboro Chamber and you can watch the full video on their YouTube channel. I shared some ideas for newsletter content and since I know a lot of us are at a loss for words right now, I wanted to share 10 content ideas for your next newsletter.
- An update – How is your business doing? How is your staff doing? We honestly want to know how you and your business are doing. Just because the door says closed doesn’t mean you aren’t hustling online or have a great new offer!
- Be Personal – This is up to your comfort level, I spoke with one business owner who had taken time off right before shelter in place to be with their new grandchild and asked if it was OK to include a picture of the new baby, YES! Another client just got two new puppies which will be featured PROMINENTLY in their next newsletter. Be yourself, that’s why we work with you!
- Changes – what’s the new schedule? Can we take classes from you or meet via Zoom instead of in person?
- How can I work with you? – do you deliver now? Can I order online? Do you offer zoom meetings, pickup, private/personal shopping?
- Resources – One of my clients sent a variety of resources for a specific software platform all their clients use to help with the transition from office to home.
- Local Support – One of my clients is an essential service so they are buying lunch for the team every day from local businesses and sharing those local restaurants that are still open so their audience also knows about these great local restaurants they can support.
- Gift Certificates – for some businesses buying a gift certificate, or taking payments now for services in the future might help with your cashflow – make sure people know this!
- “Be the First to Know” – I understand not all businesses want to offer gift certificates or pre-payment, so make an “exclusive” list to be the first to know when you are taking clients/appointments again. Give them a 24 hour heads up to schedule before you send out a newsletter letting everyone on your list know you’re set.
- Ask for Reviews & Testimonials – This is a great time to ask people to write that review online for you. A lot of people want to support small businesses but don’t have a budget to financially support you right now. That’s okay – making sure your reviews are strong and consistent is a great thing someone can do for you!
- Social Media Sharing – similar to reviews, you can ask people to help promote your business and offerings on social media. Encourage them to tag you when they get their purchase in the mail – or repost your latest social share.
I know there are a lot of other ideas for what could go into your newsletter right now – let me know what else you’ve seen in the comments!