Too Much Selling
I agree that there’s a lot of selling, but then how do you let people know you’ve got stuff that could help them? this is what I don’t understand.
Be clear in what your newsletter is supposed to do for your audience:
- Educate your audience about your awesomeness (you’re the expert, you can help them with this problem, you have the answers)
- Give them useful tools and/or information so they can try it themselves
- An option to work with you if outsourcing it or hiring someone is what they need