Short answer: YES
Longer answer: Yes, and you’re probably over thinking it
Having a welcome email when someone subscribes to your list is a great idea. You want to make sure they know what they’re in for! I always recommend to clients that we have a free download or opt in for their website.
But WHAT is your free thing?
Here’s 5 popular ideas that I see work well for clients:
- A PDF download with a top 10 (or so) list
- A worksheet or handout you use when you speak or start working with a client
- A resource guide
- Best Practices for how to work with you/your industry (I like this one)
- A video you have saved privately on Vimeo just for people who subscribe
This doesn’t have to be something crazy and over the top, I promise. However, you should give people something for giving you their email address. As we know, email is the best currency in growing your business, so let’s reward them!
How many emails should I send?
For some clients, a simple welcome email thanking them for subscribing and giving them the download is all you need. One and done, not a lot to worry about! Let them know they’re going to hear from you on a regular basis (right?!) and that they can unsubscribe if it’s not their jam.
For other clients, we want to wine and dine and explain a few things along the way. This may be a weekly check in over the course of a month, or a few drip reminders to “watch the video” or “fill out the worksheet” kind of a thing.
Either way, automation is a great way to get people to connect with you from the beginning. I loved this newsletter with some excellent ideas I received recently.
If you have questions about setting up a download on your site, let’s setup time to chat and get this off your to do list!