I just purchased a gift card off of a website I’ve never been to before. I received the confirmation email, and 2 minutes later, I received an email confirming I’ve been added to their newsletter. SO SMART.
If I give you ALL of my contact info, and my money, you should sign me up for your newsletter automatically. Yet, somehow this never seems to happen. I won’t rant again, BUT as you are setting up your processes for 2014, make sure to include the newsletter confirmation email. Anyone who hires you, buys from you, asks to know more about you, needs to be on that list.
And the confirmation email? It’s very straightforward and easy to unsubscribe if I don’t want it. And in this case I don’t so I will. But no harm, no fowl.