I talk with a lot of speakers about their marketing efforts and I often share a few simple marketing tasks that can make your life as a speaker easier. This week I thought I’d share three I end up talking about most!
- Your Follow Up Email – You know exactly what you’re going to pitch when you get on that stage – so why isn’t your follow up email locked and loaded before you head out the door? Once you get home you can add in the contacts (more on that next) and make any final adjustments (a funny joke from the event you want to add in to personalize it?) and hit send!
- Ask for the List – Any time you speak you should be asking for (requiring) a list of the attendees WITH their email addresses delivered to you the day of the event. I am well aware some organizations aren’t allowed to share – and that’s okay. In that case make sure you’re passing around a sign up form (better yet – an iPad signup form so you don’t have to decipher handwriting when you get back to the office) and reference the follow up email that’s coming so they WANT to receive it.
- Adjust Your Automation – If you have a standard download on your website and you’re including it in your follow up email to attendees – make sure that you adjust whatever automation sequence is included if you need to.
You are speaking to groups because you want to grow your business by connecting from one to many instead of 1:1 meetings. Why not make sure that you’re following up in a timely manner and communicating with EVERYONE in the room right from the start? Don’t forget to have a handout and a great offer that makes it easy for your audience to say YES to working with you!