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4 Marketing Tasks You Should Do When Starting Your Business

03.14.2018 by Elizabeth // Leave a Comment

A couple of weeks ago a good friend of mine asked me if I wouldn’t mind giving some advice to their partner who’s expanding their photography business. Specifically around website and branding. Since I am always happy to give my totally biased opinion to small business owners, I was happy to share my thoughts. Here’s 4 recommendations I made that may be helpful in your own business!

  1. Setup a Google My Business Page. This gets you into the Google algorithm which is the only one that counts. Fully fill out your profile – you can hide your address so it doesn’t show up in search results. (Since you live in the PNW I’d also setup Bing Places. Both are easy and FREE!)
  2. When launching a business the first thing I suggest clients do is send out an announcement email to their network. I can’t help you if I don’t know what you’re up to! It doesn’t have to be a huge email – but a couple of specific images and a little about what you’re up to these days would be awesome. I suggest MailChimp if you think you’d do occasional announcement emails – that way people can subscribe AND opt out of communication from you. If you need help setting up an email and building your list – here’s a checklist I created to help.
  3. I also created a monthly marketing calendar that will help prompt you with some ideas of what to do each week.
  4. Finally – start to get testimonials and reviews. Here’s a recent blog post I wrote about it – everyone struggles with this – but once you’re setup on Google you want people to start reviewing you so those stars show up!

There are SO many things that go into starting a new business – but if you have the basic website setup and you’re starting to get clients, these are a few tasks that I recommend to help you grow and start out on the right foot!

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Yellow Dog Consulting is a sales and marketing firm located in Hillsboro, Oregon with clients around the world. We work with small business owners who love what they do, but the sales and marketing part of their job sucks their will to live.

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