A couple of weeks ago a good friend of mine asked me if I wouldn’t mind giving some advice to their partner who’s expanding their photography business. Specifically around website and branding. Since I am always happy to give my totally biased opinion to small business owners, I was happy to share my thoughts. Here’s 4 recommendations I made that may be helpful in your own business!
- Setup a Google My Business Page. This gets you into the Google algorithm which is the only one that counts. Fully fill out your profile – you can hide your address so it doesn’t show up in search results. (Since you live in the PNW I’d also setup Bing Places. Both are easy and FREE!)
- When launching a business the first thing I suggest clients do is send out an announcement email to their network. I can’t help you if I don’t know what you’re up to! It doesn’t have to be a huge email – but a couple of specific images and a little about what you’re up to these days would be awesome. I suggest MailChimp if you think you’d do occasional announcement emails – that way people can subscribe AND opt out of communication from you. If you need help setting up an email and building your list – here’s a checklist I created to help.
- I also created a monthly marketing calendar that will help prompt you with some ideas of what to do each week.
- Finally – start to get testimonials and reviews. Here’s a recent blog post I wrote about it – everyone struggles with this – but once you’re setup on Google you want people to start reviewing you so those stars show up!
There are SO many things that go into starting a new business – but if you have the basic website setup and you’re starting to get clients, these are a few tasks that I recommend to help you grow and start out on the right foot!