Today’s Guest Blog post is written by the talented Tracey Warren of Ready Set Grow Marketing. I’m always grateful for her social media expertise and today you get to benefit from it as well!
This week we helped.
Seems simple enough, right? But, more often than not, what we actually see is – Look what we can do for you! Aren’t we great? Call today to schedule your appointment for that root canal! What is in common about all of those statements is they are PUSHY!
Social Media is about a pull, rather than a push and that is what can make “This week we helped” be your new best friend and way to pull clients and referrals to you and your business.
Let’s look at a “Tale of Two Facebook Posts.” For example purposes, we’ll use an insurance company.
Post #1 – Do you have a new driver in the house? Call us today to update your auto insurance.
Post #2 – This week, we helped a family with a new teen driver. We updated their policy and talked to them about adding an umbrella policy as well.
The difference is subtle, but I hope you can see it.
In post #1, if your “fans” or followers do not have a new driver in the house, they will mentally answer no and move on. Post #2 may inspire a different response. As you read that post, is your brain shuffling through people who you might know with a new teen driver? I am guessing it does. Or, maybe it has you wondering about an umbrella policy and if that might be something you need.
Either way, it’s pulling rather than pushing. And, who doesn’t like people who help?
Try it for yourself and let us know how it goes!