I talk a lot about LinkedIn when I talk about follow up. Why? Because it’s another great place to connect with your network and keep them informed of your awesomeness on an ongoing basis. But if that profile isn’t fully filled out, it’s time to fix that. You spend hours keeping your Facebook page up to date with the latest and greatest, so why aren’t you doing that for your business? Take 10 minutes in the next week and review what’s working with your LinkedIn and what you may need to update. Here’s 5 things to check out.
- Images – I want a professional and up to date headshot of you. No cropped out friends, no hats and sunglasses, I want to see a picture of you. Why? Because if I’m meeting you for coffee and we haven’t met before I need to check to see what you look like. Also – make sure you use that background image!
- Summary – The summary portion of your profile is meant to be more personable and conversational. This is your summary about how awesome YOU are. Include your niche and specialties here too.
- Contact Information – Make sure your contact information is up to date. If you’ve changed jobs make sure your email is up to date so I can reach out if I need to refer a potential client to you or check in.
- Experience – For your current position make sure you have this fully filled out. It can be the about piece from your website if you’re a soloprenuer. Or a piece of your bio. This is where you also where you can list out services you offer in your business.
- Recommendations – If you’re really as awesome as you keep telling me (which is annoying FYI, don’t tell people, show people you’re awesome) then you should have some recommendations to back that up. Get a system in place to ask for recommendations. If a client sends you a note about the work you did, ask if they’d be willing to post it online for you. You can request recommendations too. Take a minute to think of 2-3 people you can request recommendations from this week.
LinkedIn is a fantastic business tool that you can use for follow up and networking and growing your business. But if your profile isn’t filled out and you’re hard to find, I’m going to question what else you aren’t taking the time to complete in your business.