6 Things You Should Include on Your Website

I spoke earlier this week to a group of new business owners. It’s always fun to talk to people when they’re just getting started! The variety of questions and overwhelm is understandable. One thing I talked about was having a website. It doesn’t need to be a big crazy site, but it does need to have some basic information. There’s a lot of things to consider when you start your business, but having a basic online presence is part of this.

Here are 6 things I suggest you consider for your website:

1. Contact Information – Yes this seems obvious, but I had a client years ago who talked about “hire us” “work with us” “contact us” but no email, contact form or phone number to contact them…
2. Physical Address – If you’re a physical location, you should have your physical address so I can drive there and see you! You won’t find my address on my site because I work from home and I don’t want people showing up unannounced!
3. Phone Number – A lot of people like to call rather than email. It drives me crazy, BUT it’s important. If you use your personal phone for work (like me) and need the general public to contact you by phone I suggest getting a Google Voice account setup.
4. Email or contact form – Make it easy for me to contact you. Include your email address or have a contact form on your website.
5. About Us – Your about page is the story that sells you. This is why you do what you do and why you’re so awesome. This may also be some history of  how you got to this point. Be a real person on this page. If you’re really that passionate about what you do, make sure we get that from your about page!
6. Services – What would you say you do here? List out your services – it doesn’t have to be exhaustive but I need to get a good idea of what you do and how I can hire you or buy your product. Pricing is optional on this page. I don’t list my pricing on my site for a variety of reasons, but if it makes sense for you to list your pricing, go for it!

This list isn’t exhaustive at all, but as a small business owner just starting out, I think these are a few of the essentials. What other pieces are a must have on your website?