The other day I was talking to someone and they asked what they SHOULD be doing. The first thing I said to them was networking. I’ve gotta see your face. Newsletters and social media engagement are GREAT but if I never see your face, why would I keep engaging? You’ve got to put in the time to earn people’s trust.
We all know that people do business with people they Know, Like and Trust. If I never see you or talk to you how can I get to this point?
In 2016 one of my intentions is MORE networking – I moved to a new state in 2015 and the worlds greatest yellow dog passed away. I made a lot of excuses to NOT network, but in 2016 that’s changing.
Here’s the deal – you aren’t the Great and Powerful Oz. People don’t follow yellow brick roads to you, you haven’t earned that as a small business owner.
In 2016 it’s time to get out from behind the curtain and network!