I talk a lot about follow up. It’s one of my favorite things, as you may know if you’re a regular reader here on the blog. I’m continually amazed how many people don’t take advantage of LinkedIn! Yes, it’s Facebook for boring people business, but it’s a lot more than that.
When I’m at a networking event, occasionally I get someone’s card but don’t need to follow up with them. They were nice, but no spark at the moment. So what do I do? I connect with them on LinkedIn! “It was great to meet you yesterday at XYZ event” – and YES I do this the next day – out of sight out of mind! Don’t dawdle Amaryllis! The message can be short and sweet, there’s no need to make an offer or connection here. If you have their card and want to connect for coffee then call or email them. That isn’t the best use of LinkedIn.
I like connecting with people through LinkedIn because I make sure to post updates on a regular basis. My weekly blog post posts directly to LinkedIn and my monthly newsletter gets posted here. On a weekly basis on your LinkedIn homepage you just might catch my latest insights (like this one!)
If you work in an industry that frowns upon soliciting (I’m talking to you lawyers and financial planners), this is such a great and EASY way to get your name and face in front of them. It gives you a way to connect with them, without selling to them. If someone mentioned they’re need a lawyer but haven’t reached out to schedule that appointment, you can politely connect here. You don’t have to mention it, they’ll remember they need one.
I also like to use LinkedIn because people often use their personal email or they update their contact info. This way I know on a regular basis who’s moving where or starting what new company. And I can get in touch with them unlike an out of date business card.
Sure LinkedIn isn’t for everyone, but I bet you’re not maximizing the opportunities available to stay in contact with a larger network thank you thought you had.
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