What is the etiquette for endorsing people on LinkedIn?
Is it merely to gain more brownie points with someone you want attention from?
Is it to attract those people who are reviewing someone’s profile?
And here was my response:
LinkedIn Endorsements- honestly, no idea. I typically DON’T endorse people, especially those I don’t know/haven’t talked to in a couple of years. It’s super obnoxious and I’m trying to decide if I should turn it off (which is an option) or if that’ll hurt my SEO/search results in LI. But, I think it’s just a popularity contest and pretty ridiculous.
I obviously haven’t turned off my endorsements yet, but it did get me thinking- what’s the deal here? You can already see how many connections I have, NOW you want those folks to tell others how awesome I am at certain things? Isn’t that the job of my profile? Yes I get that it’s helpful, but I have not placed any stock in the endorsements I receive or those I see others receiving. It seems similar to the Twitter idea of “I follow you, so you’ll follow me back and we’ll inflate our numbers together!” Kind of useless.
Instead, I suggest you have a really great LinkedIn profile page. A professional headshot (your kid is cute, but does she run the company?), a comprehensive bio, and a thoughtful work history. Make recommendations of individuals because they did great work, not because they’ll write one in response (which we all know is nice).
LinkedIn is ramping up their efforts and updating their engagement strategy. Just because they are, doesn’t mean you have to. Hopefully they continue to make it easy for us to make updates and add details and work history. Don’t worry about doing everything all the time. Make sure you’re hitting the pieces you want and that work for you. And if the endorsements aren’t your thing, turn them off, or hit ignore when they pop up, like I do.