Occasionally people will email me with a sales & marketing challenge they need a bit of help with. In the latest edition we’re talking about running 2 companies and not confusing your network in the process…
I have two separate, but related companies. My questions is: I obviously can’t market one product at some events and another at another event, but I have two cards and think it is weird. They are two separate companies. Sometimes I hand out both cards to different people at the same meeting. Is that weird?
Promote what sounds right to you depending on the event you are at. The fact that you are getting referrals instead of finding your own clients is AWESOME, most of my work comes from referrals as well, and it’s so nice to not have to go out and hunt for the jobs! So, spending time at networking events and with people who are actively referring you business is a good place to be (and your target market!).
I think having two cards is no problem- some people will be interested in one business, but have no need/interest in the other business. When you are giving your elevator pitch at an event, just pick ONE of these two companies to “pitch” but keep listening to what everyone else at the table is saying and doing. This where FOLLOW UP is key. “hey great to meet you, I didn’t get a chance to mention this to you at the event, but I also do…” That’s if you don’t get a chance to talk more with them over lunch or afterwards.
If you have a burning sales or marketing question- you can always Ask Yellow Dog!