Yellow Dog Consulting

Sales & Marketing Consulting for solo-preneurs.

  • About
    • Shout Outs From Rad Clients
    • Media
  • Marketing Services
    • Kick Ass Follow Up Templates
  • Blog
  • Mailchimp
  • Free Tools
    • Newsletter Setup Checklist
    • Monthly Marketing Calendar
  • Contact

5 Ways I Have Grown my Twitter Followers

03.08.2016 by Elizabeth // Leave a Comment

Screen_Shot_2015-01-19_at_2.57.06_PMSure I don’t have millions of followers on Twitter, but I’ve amassed a few over the years, and I haven’t tried that hard honestly. I know I could do a lot more to get more followers, from better self promotion, to participating in a #FF or #TBT but instead, I prefer to actually connect with people.

A few months back I posted an article on how I’ve grown my LinkedIn connections and now I’m finally getting around to share how I’ve grown my Twitter followers over the years.

Here’s the 5 things I’ve done to grow my twitter followers:

  1. Connect with everyone WHEN you meet them – If I am going to an event, I’ll start following the organization around the time I register. I may look for the speaker (hopefully if I follow the organization they’re promoting the speaker), and if there’s someone I want to meet I may even tweet at them in advance. When I’m at a networking event, if someone mentions they’re on Twitter, I’ll pull out my phone and start following them right there.
  2. Tweet Along – When I’m at an event I will often live tweet the event. Apologies if you’ve had to slog through my Twitter stream! I use Twitter like I use to make notes. If I hear a good nugget, I’ll tweet it! It helps me to pay attention. If there’s a hashtag for the event, I’ll use it so others can find my tweets and I often find a few new followers that way too.
  3. Encourage people to follow you – My Twitter handle is on my business card, it’s in my email signature, it’s in my newsletter signature, it’s on my website and I talk about my love of Twitter often. When I speak, I mention my Twitter up front and ask people to tweet along.
  4. Follow the Leader – Follow people in your industry, follow thought leaders you admire, follow celebrities and pop culture folks that you enjoy. Don’t just use it for work, be a real person, it’s who we want to work with!
  5. SHARE – Dude, more than anything, you need to share other people’s content. Did you read a good blog post from a friend or colleague? Share that! Did something make you laugh and you think your audience will enjoy it? Retweet away! Also share when you meet with someone and had a good time. You will often see me tweeting “so great to hangout with @xxx today!” and stuff like that. Taking the social media OFF line and being real, is important! Who I tweet with online isn’t always someone I know in my real life, and that’s OK. I’ve made many friends from Twitter. It’s not as creepy as it sounds!

Categories // Marketing, Social Media

The Pros and Cons of Our 5 Favorite CRM Software Systems

03.03.2016 by Elizabeth // Leave a Comment

Today’s guest blog post is from my friend Elizabeth Harris at Resultist Consulting. When I saw this white paper she wrote on CRM’s a couple of weeks ago I KNEW my readers needed to see this. If you have a CRM, are considering a CRM, or don’t know what a CRM is, this post is for you!

pros and cons of our 5 favorite CRM software systemsKeeping up can be difficult but, if we have the processes and tools in place, we ride the wave. With the right CRM software solution, relationships become more than just a name on a list. The ability to listen, serve and move prospects to a win-win improves. Regardless of which is best for your team, CRM software is more than a list, it is a contact list with a brain.

When selecting a CRM software system, choices include a robust CRM software solution, a simple CRM designed for very small businesses or a free version to fit your budget. Wikipedia has a list of CRM software, but it lacks wisdom and is not truly helpful for making a decision that is relevant to you.

Automation is perhaps the most valuable aspect of CRM and it’s a shame that not all software packages offer it. Automation is the software’s ability to remind sales and marketing representatives to follow up with customers at the right time. Automation reminds you—or in some cases, actually handles the task for you – of needed activities such as following up 30 days after a sales purchase with another special offer or calling the sales prospect 10 days after the individual signed up for a trial.

Automation via CRM is a primary reason for pulling away from the old Excel spreadsheet and moving to a new system. The benefits outweigh any small learning curve needed.

Instead of walking through every detail and specification, we considered the pros and cons of each CRM solution and summarized them in a free white paper.

Our favorite CRMs:

  • Easily and cost efficiently integrates with HubSpot
  • Are easy to use (Apple-like intuitiveness)
  • Are reasonably priced (now and with future growth)
  • Offer a depth and breadth of support resources (from the platform provider and the “ecosystem” around the platform)

There are five favorite tools we think will work for most small to medium sized businesses. Here is a link to the brand new CRM white paper resource titled “The Pros and Cons of Our 5 Favorite CRM Software Systems.”

Since specifications and details are already available, I kept the content more specifically to the “pros & cons” with a few random thoughts.

As you consider our five favorite CRM software systems, look closely at your business processes, discuss with employees what they need and want, contrast that with your bottom line, and you’ll quickly have an accurate picture of the right CRM software for you.

Can you let me know your thoughts about this brand new CRM resource?

Elizabeth Harris, Resultis ConsultingElizabeth Harris – Resultist Consulting

Elizabeth Harris is the founder and CEO of Resultist Consulting. She works with small and mid-sized businesses to organize their sales and revenue processes to make them predictable and profitable.

Elizabeth has more than 20 years of experience as a proven driver of revenue, profitability and accountability. She is a complex B2B sales expert; adept improving businesses in competitive and changing market conditions. Resultist is her fifth business. In one of her previous businesses she grew it from $4M to $16M in annual revenues in 3 ½ years.

Categories // Follow Up, Management, Marketing, Networking, Sales

February Pop Culture Roundup!

02.29.2016 by Elizabeth // Leave a Comment

you should watch broad cityI don’t know about you but this month my DVR was on overload and my podcast’s are stacking up! Errr, they got in Formation…

Watching

I’ve been watching a lot of TV lately when I haven’t been busy pulling Norm off the couch. My husband and I are LOVING The People v. O.J. Simpson. Sure John Travolta’s makeup is painful to watch as Robert Shapiro and there’s too many Kardashian’s, but besides that it’s fascinating! We’re also really enjoying Billions.

Broad City is back! These girls crack me up – I can’t get enough of them. I also LOVED Leslie Jones “Ideal mate” piece on SNL’s weekend update a couple weeks ago, she makes me laugh. A lot.

This season of New Girl is off to a great start, even without Zooey Deschanel. And I continue to LOVE The Grinder, do yourself a favor and add it to your DVR – you’ll thank me.

The X-Files reboot is finished and I liked it. Didn’t love it, but it was nice to be back in that world for a short amount of time. Obviously the Mulder & Scully Meet the Were-Monster episode was my favorite. Unfortunately these 6 episodes didn’t flow well at all – the first and last episode dealt with alien invasions but the 4 other episodes ignored that piece and just left me confused. But, I still watched them all! And yeah, I’m planning to watch Fuller House. Reboot city folks!

I’m disappointed at how quickly Lip Sync Battle can’t find celebs to battle – this season has quickly gone to C list people, it’s weird.

I can’t wait for March – Daredevil S2 is coming to Netflix next month, AND my favorite show – The Americans is back in a few short weeks!

Listening

Thank you Nerdist for not one but TWO Hostful goodness podcasts this month! I love the interviews, but really love the hosts catching up and being nerds.

I just discovered a great podcast by my friend Mary Lou Kayser – Playing Your Position – if you’re a business owner who needs inspiration this is the podcast for you! And if you like football, you’ll love it even more for the theme!

Channel 33 is still doing great podcasts – The Watch is required listening for me, and Andy Greenwald’s interview with Abbi Jacobson and Ilana Glazer was great!  Bill Simmons podcast where he announced The Ringer  was really well done, I love how honest Bill is on his podcast about starting his next venture.

And of course I continue to enjoy Serial – and especially enjoyed the updates on S1’s case earlier this month.

And I’m listening to a lot of Beyonce and Billy Joel right now because I’m going to their concerts in May!

Reading

Well this is disappointing…my comics have piled up and so have my books. If it wasn’t about pop culture or getting a puppy to stop jumping and biting it didn’t happen.

I did read a great article ABOUT reading more – I just need to set a schedule for 25 minutes a day. I guess I’ll get on that so I have something to talk about here next month! In the mean time – what are you reading?

I hope you’ve had a fun pop culture month – what are you enjoying right now?

Categories // Pop Culture

  • « Previous Page
  • 1
  • …
  • 81
  • 82
  • 83
  • 84
  • 85
  • …
  • 197
  • Next Page »

About Us

Yellow Dog Consulting is a sales and marketing firm located in Hillsboro, Oregon with clients around the world. We work with small business owners who love what they do, but the sales and marketing part of their job sucks their will to live.

SIGN UP FOR YELLOW DOG NEWS!

Follow Me

  • twitter
  • instagram
  • linkedin
  • envelope-o

What We Do

Yellow Dog Consulting is focused on helping the entrepreneur succeed when it comes to your sales and marketing goals.You are the expert on your business, let Yellow Dog Consulting be the experts with your sales and marketing.

© Copyright 2020 Yellow Dog Consulting · All Rights Reserved