I was talking with a client the other day about their ongoing marketing efforts. Thank you notes, holiday cards, phone calls on birthday’s – they are ON IT. As we were talking about what’s working and what needs to be kept up, they reminded me…
You Have to be on It
Always.
This is one of the hardest things I see for business owners. There’s so many different hats you wear as a business owner, and yes your marketing efforts are one of those hats. I often see people drop their marketing efforts when business gets busy. It’s the worst thing you could do. Why? Because it won’t always be busy and you’re going to need more clients – cultivate them when you have them so they’re ready when you’re ready.
Continue to have good marketing habits throughout the year. Go to your networking events, schedule that call or coffee meeting, even if you don’t think they’re ready to hire you. Send your newsletter, do your follow up, engage on social media. Run your business. Continue to blog (this one might just be a reminder for me…)
Having systems and schedules in place makes your life a whole lot easier. If you haven’t downloaded my free Monthly Marketing Calendar – I give you a good place to start and make sure that you’re considering all the marketing efforts out there and available to you. They’re usually FREE and with some setup it won’t take you much time. You’re busy running your business, keep doing it. And don’t forget to keep on it along the way.
The Night King is dead, all hail Bran the Broken. May has been a pretty epic Pop Culture month. I hope you’ve enjoyed it and gotten outside to enjoy some beautiful weather on top of the great pop culture that occurred this month!
This morning I was thrilled (please note the dripping sarcasm) to see that Mailchimp has decided to completely restructure their billing and their plan offerings. The good news if you already have an account – you’re safe. But if you need to move to a paid plan (which based on what your automation and list needs are, you might) you are going to probably pay more. I’ve seen a few changes to marketing technology lately and I wanted to share 3 marketing changes that you may want to check in on for your business.