I’m working to revise some content on my website and sent it to my business coach the other day for review. As we were talking about it she said that it needed to be more ME.
As I tend to wear my personality on my sleeve, it was funny that I hadn’t been as “me” while writing for myself! So, time to review and revise and make sure when you read it you hear my voice. It’s coming soon I promise – but this is your friendly reminder to make sure when you’re writing content for your website that your voice comes through. YES you’re writing your website hoping to attract the right clients, AND what are your clients looking for? They want to know who YOU are. Write in the first person if you’re comfortable or it makes sense for your site, add in some snark and sass.
You are your brand. Make sure that your clients know WHO they’re getting as much as WHAT they’re getting.