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Don’t Push It

03.09.2012 by Elizabeth // Leave a Comment

The other Odd Couple - Hank & Vinnie

I was meeting with a couple of new employees of a company the other day. Great people, eager to sell better and really wanting the up-sell to work.

So as we discussed strategy they kept asking, “but if they only want THIS, how do I get them to THAT” (That being the slightly more expensive product, but simply a different format).

And I said: you don’t. The last thing you want to do when selling our product or service to someone is to piss them off in the process. I have met my fair share of pushy sales people – and when I first started out I know I was that pushy sales person sometimes. And then I learned to stop being pushy. If they don’t want the product or service you offer, how sad for them! It’s their loss (and yes your sale/commission loss too), but I’d rather they not avoid me at events, and know what I do, than have my product or service and never use it and feel like they were pushed into the sale.

Desperation is a nasty scent; try not to repel people with it.

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Yellow Dog Consulting is a sales and marketing firm located in Hillsboro, Oregon with clients around the world. We work with small business owners who love what they do, but the sales and marketing part of their job sucks their will to live.

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