I’d heard Betsy’s elevator pitch at least 100 times. She’s one of my business besties.
I knew she was smart, had big ideas about her industry, and I knew her clients LOVED her.
The problem: I had NO idea exactly what she did or who she did it for.
If you threatened to cancel the next season of The Walking Dead and the only way you’d stop is if I told you what Betsy did for a living. I guess I’d never find out what was going on in Terminus.
The worst part is I wanted to refer her, to recommend her, meet people and think “Oh, I NEED to introduce you to Betsy.”
But I couldn’t because I didn’t know how she served people.
Frankly, she was missing out because on business, clients, and cash! If I – one of her business BFFs couldn’t talk about her biz – no one could!
Why was her pitch leaving me so utterly confused?
Jargon kills elevator pitches
I was helping one business owner who said she worked with “women on the verge.”
One the verge of what? Insanity? Success? Moving to Jamaica?
I had no idea what she meant – worse I couldn’t access my mental Rolodex and see if I knew anyone who would be a good fit.
So I told her “Imagine your favorite client and now describe her”
“Oh that’s easy. She’s about ready to leave her corporate gig and jump into entrepreneurship full-time”
And there it was…
Now, I can access my mental Rolodex and see if I know anyone who fits.
If the person you’re talking to can’t visualize who it is you serve, you’re failing the mental Rolodex test. Lose the jargon and describe who you serve in simple, relatable terms.
If after hearing your elevator pitch, someone can’t tell you exactly what you do, who you serve and the results of your business, it’s time to ditch that elevator pitch.
Are you looking to craft an elevator pitch that feel 100% like you, doesn’t leave people confused, and creates conversation and connection? Check out Love Your Pitch because when you know how to talk about what you do you transform business buddies into business advocates.