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Hey Brands – What’s Taking So Long?

02.24.2016 by Elizabeth // 2 Comments

drink more beerI got a text from my friend the other day:

New business idea for you. Call all your fav breweries and have them got on their social media stuff and set up a system to do so. Because it shouldn’t take a week to like my tweet.

I LOVE this! Here’s the deal folks – if you’re on social media you have to BE on social media. No phoning it in. This isn’t a one way street, this is a back and forth conversation with your network. My friend and I often meetup at the Taphouse for a beer or cider and we’ll tweet at the brewery we’re consuming. Often the breweries will comment back to us or favorite or re-post our tweets. And that’s super cool when it happens! Correction: It’s super cool when it happens within a day of doing it. But a week later? That’s lazy.

I’m not asking you to favorite everything customers say about your brand, but I am saying you need to be on top of it. 5 minutes a day is fine. Just pop into your social media accounts – check out who’s tagged you or commented to you. Answer questions, thank people, repost a couple of cool comments if they’re there. 5 minutes, not 5 hours.

If I like your brand I’ll be tweeting about it. As long as you’re on Twitter and also active. It’s not fun to have a conversation with yourself. And on social media it can be even more obvious when you are.

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Categories // Branding, Marketing, Social Media

Comments

  1. Birch Family Massage says

    March 25, 2016 at 1:24 AM

    “If you’re on social media you have to BE on social media.”
    Your blog has made such an impact on my business FB account with this mantra! I recently had a professional from my same career say to me, “I love your business posts and how often you are making them.” That’s down to your encouragement, Yellow Dog Consulting!

    Reply
    • Elizabeth says

      March 25, 2016 at 11:11 AM

      Thanks Katie! So glad your consistency is being noticed – and by your peers is even more awesome! Keep it up!

      Reply

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