I got a text from my friend the other day:
New business idea for you. Call all your fav breweries and have them got on their social media stuff and set up a system to do so. Because it shouldn’t take a week to like my tweet.
I LOVE this! Here’s the deal folks – if you’re on social media you have to BE on social media. No phoning it in. This isn’t a one way street, this is a back and forth conversation with your network. My friend and I often meetup at the Taphouse for a beer or cider and we’ll tweet at the brewery we’re consuming. Often the breweries will comment back to us or favorite or re-post our tweets. And that’s super cool when it happens! Correction: It’s super cool when it happens within a day of doing it. But a week later? That’s lazy.
I’m not asking you to favorite everything customers say about your brand, but I am saying you need to be on top of it. 5 minutes a day is fine. Just pop into your social media accounts – check out who’s tagged you or commented to you. Answer questions, thank people, repost a couple of cool comments if they’re there. 5 minutes, not 5 hours.
If I like your brand I’ll be tweeting about it. As long as you’re on Twitter and also active. It’s not fun to have a conversation with yourself. And on social media it can be even more obvious when you are.
“If you’re on social media you have to BE on social media.”
Your blog has made such an impact on my business FB account with this mantra! I recently had a professional from my same career say to me, “I love your business posts and how often you are making them.” That’s down to your encouragement, Yellow Dog Consulting!
Thanks Katie! So glad your consistency is being noticed – and by your peers is even more awesome! Keep it up!