On (or around) the first of each month I pull a report in Google Analytics for clients to see where traffic to their website is coming from. This month I was looking at my traffic and realized I had a lot (for me) coming from social media. Like 40% a lot. I was really surprised. And I knew exactly how it happened.
A few months back someone tweeted a blog post about how to double your traffic with social media. And I started doing it. I setup Buffer at the beginning of the year and when I have a new blog post I spend 1 minute (okay maybe 90 seconds) in Buffer getting my post scheduled to go out a few times over the next month. That’s ALL I do.
Okay, maybe not all I do. I’m also engaging with my audience. What? Earlier this week the person who tweeted the article and I tweeted back and forth all morning about books. Like for fun books, not work stuff. ENGAGE. Will he ever be a client? I don’t think so, but people see that I actually engage with others on social media. My most popular tweet this week was about obeying the Olivia Pope diet for dinner. What does ANY of that have to do with work? Nothing. But when I do tweet out my most recent newsletter or blog post, people respect it because I don’t JUST force boring business stuff down your throat (but hopefully this isn’t boring). Be a real person.
Don’t assume that the ONE time you post your latest blog post to social media is when they’re going to be on and able to read it. Share it throughout the day (I always schedule an evening post, it’s how my husband usually finds it!) when your audience is active. Fun fact – Buffer will tell you when your traffic and posting times are best. YAY for a $10 a month tool that’s useful!
My favorite part? the traffic that comes from Facebook. I think we are all aware I’m not the one posting anything there. So someone must be referring to me or my posts there. You can’t measure what you don’t track. Here’s the analytics report I pull for clients each month. See what it shows you. It might not be the right fit. I’m not claiming to be an analytics expert (I mean, novice is generous..) but this is the info that’s interesting and important to me and my clients. Try it out, let me know what you learn!
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