Twice in the past month I have received an email that started with, I just referred you to…
Sometimes people in your network aren’t ready for an introduction, but they’re ready to know who can do what they need. And these people will reach out to you. When they’re ready. I am grateful for these emails from colleagues who trust me with their clients or someone in their network, but more grateful that they give me the heads up. “Hey this person may not be ready for your right now, but here’s who I referred you to, and just a heads up they’ll probably call or email you in the somewhat near future.”
If you give someone’s information to a client or someone in your network, send a quick note and give that referral a heads up. Depending on the person, it may make sense to let them know to wait to be contacted.
Of those two referrals, one is now a client, and the second referral happened at 10 last night, so no pressure. Referrals are great, and a heads up is even better!