Yellow Dog Consulting

Sales & Marketing Consulting for solo-preneurs.

  • About
    • Shout Outs From Rad Clients
    • Media
  • Marketing Services
    • Kick Ass Follow Up Templates
  • Blog
  • Mailchimp
  • Free Tools
    • Newsletter Setup Checklist
    • Monthly Marketing Calendar
  • Contact

It’s Not Luck

12.18.2018 by Elizabeth // Leave a Comment

The other day I had a longer term client email that in the new year it’s time for a break. That’s OK, it happens and it’s always good to see what’s working and what’s not in any business. Then at the end of the day I received an email from a potential referral partner saying they needed help with the EXACT same service of the client who’s leaving. I know what you’re thinking “wow, that’s amazing luck!”

No. It’s Not.

It’s a lot of hard work. Every time I wrap up with a project or finish with a client, even if I am thinking “crap that was a good chunk of money each month,” inevitably within a week or so someone pops up in my pipeline to replace them.

Every. Time.

After 7+ years in business I have discovered that by being consistent in my newsletters and following up regularly, the right people show up when they are ready and when the timing is right. For both of us. I’ve talked about scarcity before – it’s not a thing. If you’re consistent – networking, following up, engaging, good at what you do – in time the right clients will just start showing up and the wrong clients will take their exit.

It sounds just like magic. But it’s not. Its years of hard work, consistency, amazing referral sources and DOING THE WORK. I know that’s not a fun answer. I’m not lucky on a regular basis, I have built up systems and schedules that keep my sales pipeline healthy and active. And we all know the first thing I do…

Follow Up.

As usual when something like this happens I text my business coach, because we all need a cheerleader. Her response?

“THAT is what happens when you are consistent.”

Not Lucky.

Tell Your Friends How Awesome this Post Is!

  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on Pocket (Opens in new window) Pocket
  • Click to email a link to a friend (Opens in new window) Email
  • Click to print (Opens in new window) Print
  • More
  • Click to share on Pinterest (Opens in new window) Pinterest
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to share on Telegram (Opens in new window) Telegram
  • Click to share on Tumblr (Opens in new window) Tumblr
  • Click to share on WhatsApp (Opens in new window) WhatsApp

Related

Categories // Follow Up, Sales

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

About Us

Yellow Dog Consulting is a sales and marketing firm located in Hillsboro, Oregon with clients around the world. We work with small business owners who love what they do, but the sales and marketing part of their job sucks their will to live.

SIGN UP FOR YELLOW DOG NEWS!

Follow Me

  • twitter
  • instagram
  • linkedin
  • envelope-o

© Copyright 2020 Yellow Dog Consulting · All Rights Reserved