The other day a client sent me a check (always a good thing) and included 2 business cards. I didn’t ask for cards or really need them, BUT it reminded me, why don’t we send out our business card more consistently? This client has a service based business and the business card also has a $25 off coupon, so I’m more likely to use it myself and share it.
Sure I may have all your info, but it doesn’t mean I won’t need a copy of your card to give someone else. Especially if you have a business with a product that I use, make sure I have your card. I’ve talked about this before with my husband’s headphones. Make it easy for me to refer to you. And as it’s appropriate, make sure your products are branded. A friend of mine is an AMAZING pastry chef, so I sent some of her treats to a couple of clients over the holiday’s. I didn’t realize my clients would think I was the amazing baker, and realized I should have had her include a card with the goodies so they knew it wasn’t me!
If you have business cards, especially with a discount on them, make sure that the people who know, like & trust you, have a couple on hand to pass it forward. It can only help your business grow!