I had lunch last week with a good friend of mine who I’ve known for years. She is incredibly loyal and never wants to feel like she’s “cheating” on a business owner with their competition. (She’s a way better person than I am) As we were talking, she mentioned that a mutual acquaintance in a direct marketing company had met with her, sold her some items and they even planned to have a party. The party got canceled because someone got sick, and should have been rescheduled. After the initial follow up, this person never asked to reschedule the party and didn’t do follow up from that point forward.
It’s easy to feel like you checked the box – I followed up! #winning #blessed – except, did you? One quick email is great when you know that your contact is in the middle of something else, but when you continue to see that person at networking events, it’s OK to follow up again, either at the event or afterwards by phone or email.
This mutual acquaintance is losing a lot of business from my friend – she would continue to buy products, and additional products and had wanted to share this info with her friends. What a huge lead source you’re losing!
I know I talk a lot about NOT nagging prospects – however if someone at one point was a good lead for you make sure that you’re not the one dropping the ball.