I’ve been talking to a lot of clients lately about getting more reviews, likes, fans, etc. for their company. So when I see a company doing it well I take note. The other day I went into an office in Seattle and saw this white board in the lobby.
And that’s GREAT, except…they didn’t give any links. Sure with most of these you can just search for the company, but it’d be so much easier to tweet at you from the lobby while I’m waiting if your Twitter handle was there. Or if I could just scan a QR code to your Facebook page or Google+ page. Remember, I’m lazy and any extra effort on my part means it’s not going to happen.
Make it easy for people to promote you, follow you, and interact with you. YES having a sign in the lobby is a GREAT idea, but make sure all the links are included. Better yet- add those links to the scheduling card/back of your business card that you hand out at the end of the appointment.