This weekend my dad and I attended Emerald City ComiCon. It. Was. AWESOME. We had a great time, discovered new comics and artists and pop culture geekery that will keep us both busy for the next few months.
As I was walking through the convention one question I noticed myself asking often was “are you on Twitter?” If I bought every comic or cool art piece I saw this weekend, I’d have spent a fortune! But some people had really cool stuff and when I”m ready for a new piece or art, or need to buy my niece the Baby Sitters Club Graphic Novel or am ready to have my own R2D2, I know who to contact and Twitter will remind me that I liked them.
I was really surprised how many artists didn’t have a business card or postcard with a cool doodle or main character on it, and all their social media buttons on there for me. I asked a few about Twitter or even being able to buy their stuff online and it was “well, uh, I forgot, here you can write it down.” No, I’m good. Make it easy for me.
And if you have a QR code setup, make sure it goes to something, not just your home page. Give me an opportunity to engage with you. I’ll sign up for your newsletter to get $5 off today, sure! I’ll follow you on Twitter because your comic is clever. I won’t like your Facebook page because, well, we all know why, BUT my dad might! Make it easy for your potential customers to engage with you. They may not make a purchase today, but if you make it easy for them to remember you, they’ll buy when they’re ready.
And no, we didn’t Cosplay as Darth Vader & Princess Leia.