I went to the dentist last week. He’s a really nice guy, I met his wife at a networking event and since I knew we lived in the same town I asked who her dentist was because I needed one. She said her husband, so I made sure he took my insurance and bam, just that easy, just that quick!
The initial appointment went well, I have great teeth evidently. (#humblebrag) A couple days later I got something in the mail. It was a hand written thank you note from the doctor (and it’s in authentic crappy doctor handwriting, no secretary typed this up for him!) and said:
Welcome to our family of fine patients! I enjoyed meeting you.
Thank you for having the confidence in us to treat your dental needs. We look forward to your next visit.
Your awesome new dentist
Okay it didn’t say that last line. BUT, I did feel very welcomed and liked this thank you note! How often do you welcome or thank your clients? How often do you need to? I know I’m not nearly as good at this as I should be. When is the right time to welcome or thank your clients? Early and often is the answer. And it’s something I need to work on. What about you?