Last month I attended, and spoke, at an event with my friend MaryAnn McNulty. She talked about the stages and cycles in business. It was a great reminder of what I can do to better manage my business year round, not just when times are great or I’m in a slump.
The summer is an easy time to slack off and enjoy the sunshine while it’s here. But, what I often notice is that when I slack off, I pay for it. Not in a week, but a few months down the road. So, what can you do to prevent a slump in your business?
- More 1:1’s – Some networking groups take time off in the summer. But that doesn’t mean you can’t still network. I like to schedule more individual meetings in the summer. Plus sitting outside drinking coffee (or something stronger) is best enjoyed with awesome new people.
- Networking in August – Why? August is AWESOME in the PNW! I can make an excuse to stay home and hangout in my backyard with Norm and my husband instead of putting on mascara and driving into the city to network. But it needs to happen. That’s why you’ll find me networking, even in August. And I won’t be alone.
- Follow Up – Summer is a great time to make sure you have your follow up systems in place. People are on vacations and not working as many hours, but you are! Make sure to follow up, and don’t use the summer excuse. Let your potential clients and referral partners tell you, don’t assume!
What do you do during your potentially slower months to ensure you don’t pay for it later?