I was talking to a friend of mine a while ago about speaking and list growth. She mentioned when she talks she encourages attendees to go to her website to signup and download her giveaway and get added to her newsletter. Then she mentioned her conversion isn’t great for this. So we talked about an alternative to get more subscribers to her list when she speaks. Here’s what I suggested:
- Ask for a list – When I speak at an event I always ask for a list of attendees WITH email addresses. Let’s be honest, email is the currency of choice (besides cash, duh) when speaking. If I can’t get a list of attendees (which is OK) I ask if I can have a signup form passed around or I will do a drawing for a free phone consult or something along those lines. Pro tip – MailChimp has a sweet app you can download to save yourself a lot of time.
- Pitch the follow-up email – When I speak I mention that I’ll send them a couple of things in the follow up email they’re going to get. “If you give me your card and write X on it, I’ll send it to you after the event.” “I’ll send you an example of this after the event, just make sure to give me your card.” Let them know they’re going to expect something after your talk.
- Write the follow-up email before you talk! You know exactly what you’re talking about and what you’re offering or pitching at the event. Save yourself the time and energy and write that follow-up email before you walk into the room. You’ll thank me later.
- Get that follow-up email out within one day – Ideally you’ll have time that afternoon to input all the emails into your newsletter program and hit send. If you’re using the MailChimp app it ‘s super easy to do this, if you have a box of business cards to input, turn on some Housewives, pour a “reward” drink and input those bad boys!
- Do the Follow-up – People this isn’t hard. If you’re speaking at an event make sure that if someone asks you for something specific or wants to buy into your program but has questions, DO your follow-up. Once you hit send on that email you’re going to get responses, so make sure you have time blocked out to do the follow-up from your event.
What other follow-up best practices do you have when you speak?