Yellow Dog Consulting

Sales & Marketing Consulting for solo-preneurs.

  • About
    • Shout Outs From Rad Clients
    • Media
  • Marketing Services
    • Kick Ass Follow Up Templates
  • Blog
  • Resources
  • Free Tools
    • Newsletter Setup Checklist
    • Monthly Marketing Calendar
  • Contact

5 Reasons Your Mailer Sucks

09.27.2012 by Elizabeth // Leave a Comment

Even Hank turned his nose up at the postcard

We got a postcard in the mail today from a John L Scott agent who obviously bought a list of homeowners in our area. It’s an awful postcard with all sorts of issues and assumptions about us. So, I thought I’d take the opportunity to share 5 reasons this postcard sucks and hopefully save you from yourself (or me judging you).

  1. Spell my husbands name right. On the plus side, the address was hand written, so I didn’t just automatically throw it away. On the downside, he spelled his name wrong. I’ll be gracious this round about how it was only addressed to my husband and not me. I’ll assume it was the list he got and not that he’s stuck in the 50’s.
  2. I’ve never heard of this guy before- but good news, “We (heart) referrals!” know your audience folks- don’t introduce yourself by asking for a referral, it’s tacky
  3. “I HAVE SOLD NEARLY 600 HOUSES” is a good stat, but not quoted in all caps. STOP YELLING AT ME!
  4. There is so much content on this flyer and starbursts and boxes, I have no idea where to start reading and what the point is (okay, I know the point, but let’s just have one please) which should be: I sell houses, I know your neighborhood because I sold a house down the street (at about $75K less than I bought my for, so thanks dude) so if you don’t know any other real estate agents, you should call me.
  5. Your headshot (okay full body shot) makes you look like a used cars salesman. Just sayin. (also, maybe I just had 4 reasons…)

Tell Your Friends How Awesome this Post Is!

  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on Pocket (Opens in new window)
  • Click to email a link to a friend (Opens in new window)
  • Click to print (Opens in new window)
  • More
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Telegram (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on Skype (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Categories // Lessons Learned, Sales

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

About Us

Yellow Dog Consulting is a sales and marketing firm located in Hillsboro, Oregon with clients around the world. We work with small business owners who love what they do, but the sales and marketing part of their job sucks their will to live.

SIGN UP FOR YELLOW DOG NEWS!

Follow Me

  • twitter
  • instagram
  • linkedin
  • envelope-o

© Copyright 2020 Yellow Dog Consulting · All Rights Reserved