I got a friend’s newsletter this week in my inbox. The content was good, he’s just starting up his business, and he’s clearly very enthusiastic about it. Since I spend way too much time in Mail Chimp every day, I offered to punch it up a bit (note- this isn’t an offer I give out usually, so maybe don’t start asking me, let me come to you).
Sometimes all you need is another set of eyes on that project you’re too engrained in. I often talk about stepping away for a day to make sure you didn’t say something stupid. But we don’t always have that luxury. Find a friend or colleague or spouse who can give you another set of eyes on what you’re working on. It may be as amazing as you think it is. It may need a few tweaks to make it really pop.