Last week at a workshop I got a GREAT follow up email from someone asking:
How we can encourage and motivate current and past customers to recommend us to other potential customers?
GREAT question! I’m assuming you have a list of current and past customers (hopefully in email form) that you can reach out to. Here’s a few ideas:
1. Referral Campaign– Full Circle Farms does great referral campaigns, any time someone puts my name down when they setup their account, I get $10 off my next box of produce. They do bigger pushes throughout the year where if I refer someone my friend gets a discount AND I get a discount to get started. This could work to send an email to all your current/past customers and say you save 10% for anyone who puts your name in the referral field (which you’d have to add to your ordering page), OR give them a code (FRIEND or MEMORIALDAY), etc. Make sure there’s a limit to it- valid through Monday of Memorial Day or Fathers Day weekend only, etc.
2. Do you notice when you order something from Amazon that after you place your order it says “share with a friend” and you can tweet/FB/email your network and tell them what you just bought? Likewise, when I sign up for a contest sometimes there’s a landing page after I enter that says “share with friends” and asks for the email addresses of friends to send a note to.
3. Promo Cards– my husband bought really fancy Bose headphones and when they came, inside the case the headphones are in there were 5 business cards about the headphones. That way when he’s on a flight and someone asks him about his headphones he can just give them a card. BRILLIANT. Sure he might take out those cards and put his own business cards in there, but I know him well enough to know they’ll just stay right in that headphone case and he’s DREAMING of the day he can talk about his headphones. I’m okay with it as long as I don’t have to hear it! For you, throwing in 3 promo cards with each order, and maybe it has a 10% off code on it (or free shipping, etc.) would be an easy thing to do.