I recently received an email from a mom-prenuer asking for some marketing help…
I am finding it hard to get my name out there, and to get in front of people, and I’m kind of getting stuck in the “Facebook Marketing” rut as my only bit of marketing. It has been told to me that I do well in front of people – so I’d REALLY like to get out from behind my computer – but I don’t want to just accost people over the Avocados at Whole Foods!
Any other suggestions for getting in front of people that does not make me look like just another pushy direct sales girl who needs to be put on the “blocked” list on Facebook?
Here’s what I would suggest for you so you aren’t pushy and it feels like harassment on FB or at Whole Foods…
I’d send out an “announcement” email. Something like…
Hi Friends & Family,
As many of you know over the past couple of years I have left corporate America to work from home and be a mom to (daughter, whatever you want to say about her there). But, to fulfill my entrepreneurial needs, I wanted to share with you two very cool products that I have decided to represent.
Product One: 1-2 lines about why you sell it, cool stuff it does, etc.
Product two: same thing
I promise not to start selling to you any time I see you, but these are two great companies I am excited to be representing. I’d love to share more information with you if you’d like, or if you need help with holiday gifts, I’m here to help!
If you want to keep up on what I’m doing you can find me on Facebook (link to your page/s here)!
That’d be my first step. I always say (a lot of things, but this one) I can’t help you if I don’t know what you need! Making sure your network knows what you’re up to is REALLY important, and this is the PERFECT time to tell folks what you’re up to!
Finally, it’s the Northwest. Showing up consistently is QUEEN in this town. If you’re at any event monthly people will start to anticipate it and KNOW you’re going to be there and that YOU are the “insert your product name here” gal, and it’s “probably time I realize I need it.” It’s not the easy answer, but it’s the one that will make the most impact, being consistent.
As far as accosting folks at Whole Foods, you obviously know better than this, but hey, make sure you are using your products and comfortable talking about it so when people ask, you can share with them (also keep brochures/etc in the diaper bag or your purse in case!)
The majority of my success has come from networking and consistent communication. Letting folks know who you are and what you do and that you aren’t going anywhere goes a LONG way.
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