Why is it so much easier to be a jerk and complain than it is to say NICE things about a company or person? I was just talking to a new client and we were discussing Yelp reviews. It’s entirely too easy for us to complain about the one time we have horrible service, but do we ever think about the store/restaurant/office we visit weekly or monthly that is consistently amazing? No we don’t.
How about this rule: for every nasty review/comment/tweet/blog you leave, you need to go leave one NICE review to another company.