I work from home, and I’m surprised how rarely someone comes to my door to sell me something. Sure UPS and FedEx stop by. I get the occasional religious group popping by, and I get door knockers from pizza places, housekeepers, etc. But I don’t remember the last time someone stopped by to introduce themselves or sell me something, until today.
I was eating lunch and watching the news when someone knocked at the door. I figured it was UPS so I wasn’t in a rush to get the door, and I opened up to find my new friendly Edward Jones agent introducing himself to the neighbors. I thought it was interesting and wondered how the process was going since a lot of neighbors aren’t home on a weekday but lunchtime was a smart move, and he’s been talking to the family across the street for a good 5 minutes now, so he must be on to something…
Door to door sales worked for years, and it’s a forgotten method now. As a financial planner who’s office is new to the neighborhood he’s smart to do this. He’s not pitching his business as much as just introducing himself to the neighborhood. If he’d spent the money on a mailer to the neighbors would he have the same ROI? Maybe, but I suspect I’ll be running into him in the future around the neighborhood. Smart move dude…
