For Christmas my husband got me a FitBit Flex. It’s awesome! I’ve been trying to be better at exercising, drinking water & eating right the past few months and the FitBit is the perfect device to keep this top of mind. It tracks all sorts of stats like how much water I drink, how many steps I take in a day, and it tracks my sleep which I REALLY like.

It got me thinking about what I need to track in my business. I track a lot already: clients, newsletter response, website traffic, hours billed, my schedule, etc. But what else do I need to track for the new year? Here’s what I’ll be tracking in 2014…

1. Newsletter Signups. I think I write a pretty great newsletter, and often, people agree with me on that. But I’m terrible at promoting my newsletter, except on the sidebar of my website (hint, hint). This year I need to get better and more proactive at making sure I’m adding people to my newsletter and asking people to join my list.

2. Hours worked v. hours paid. The hardest part for me of being a small business owner, are the days when I leave my house for 10 hours, and don’t make any money. Time spent networking or catching up with a colleague for lunch or a drink. I can spend $100 in a day easily and not make a dime. I have to stop this. Even if I have great meetings, I’m always frustrated at the end of these days.

3. Water intake. This one seem weird, I know. In December I did a health challenge and lost 3 pounds (no it’s not much, but it’s DECEMBER and I like carbs, dairy & adult beverages, so this was HARD!), and one of the best takeaways for me was that you should drink half your body weight in ounces of water a day. So if you weigh 100 pounds, drink 50 ounces of water a day. It was a great tip- and my Fitbit makes it easy for me to track my water each day. For work, when I stay hydrated I pay better attention and feel better.

What do you need to track for your business in 2014? Who do you need to enlist to help you make and keep this goals?