WHY? WHY? but WHY?
I love these boys, even when they won’t stop asking questions. The weekend made me think, “because I said so” is a crap answer and sure doesn’t work. Not with a 5 year old, and not with your 40 year old client. All the kids wanted was a real answer to why they couldn’t drink all the juice in the house or why they had to share the iPad or why they couldn’t put their hand through the cage at the zoo (because the animal will eat your arm off – enjoy the nightmares!).
I have clients often say “I trust you” which is GREAT and what you want to build to in a business relationship sometimes, but make sure you can explain WHY you recommend a service or product. I know I get into my routine and say “hey let’s do this” or “let’s hire this person” and sometimes my clients are ready and on board, and sometimes, I need to step back and explain the big picture to them.
Make sure in your business you’re prepared to answer the question WHY with everything you do. It doesn’t hurt, it only helps build trust. And maybe it’s the question you need to have asked this week.