I had a meeting with a potential client the other day and one of the things that was brought up was how the leaders of the company didn’t set clear expectations. It wasn’t a “you’re doing this well” it was “you just crossed the line.”

If you know me, you know I’m much more of a beg forgiveness instead of ask permission kind of girl. And if you ever (tried to) managed me then you remember how much that infuriated you.

But here’s the deal, everyone needs to know their expectations. The reason you have high turnover for a position? Go re-read the job description (because you have on right???). And while we’re at it, you aren’t going to find an awesome sales person who is 100% commission to start out. You’re going to find someone desperate who will leave as soon as a job with a salary comes along.

You can’t expect someone to live up to your expectations if you don’t clearly write them out up front. Yes, WRITE them out.