Yellow Dog Consulting

Sales & Marketing Consulting for solo-preneurs.

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Do you DO the work?

10.25.2012 by Elizabeth // Leave a Comment

How can you say no to Top Pot Donut?

I received a referral out of the blue yesterday which was pretty great! After a fun and busy day with clients, coming home to a potential new client is always a wonderful thing. As we emailed back and forth to go over details, one question asked was, “Do you DO the work?” Of course the answer is YES! I’m not a big fan of giving you a plan and leaving you to deal with it all on your own. Let’s be honest, you won’t do it. If you were going to do it, you’d be doing it in some form or another already.

While I was surprised by the question, I guess I shouldn’t be. A lot of people tell you what to do and then leave you to figure it out on your own. Like my doctor. she always tells me to lose a couple pounds and exercise more. Sure, but is she going to come walk with me & Hank every morning and then count my calories for me? No? Fine, then I WILL eat that donut.

Make sure you know the expectations up front. Ask those questions when you’re meeting with someone you plan to PAY. There’s nothing worse than a plan that sits in a drawer unused.

Categories // Lessons Learned, Sales

Introducing the Year End Marketing Review

10.16.2012 by Elizabeth // Leave a Comment

In case you missed yesterday’s newsletter…

At the end of every year do you think “next year, I’m going to get my marketing plan together!”? And then life gets in the way. Before you get swamped with 2013 planning and 2012 year end work, let’s tackle this ignored to do item.

Meet with Yellow Dog Consulting to review your 2012 marketing efforts and discuss your plans and goals for 2013. A customized action plan will be sent to you within 48 hours with a list of tasks you can begin implementing immediately.

Finish 2012 strong and launch 2013 with a head start!

We’ll discuss:

  • What worked in 2012 and what didn’t
  • Target Market
  • Current Sales Efforts
  • Lead Generation Strategy
  • Networking
  • Social Media Strategy
  • PR & Promotion
  • Educating Your Network

All for just $150! 

(through 2012)

Contact me to get started!

Hank available to join upon request

Categories // Lessons Learned, Sales

Less Vague, More Specific

10.04.2012 by Elizabeth // Leave a Comment

I mentioned a few weeks ago that I’ve been getting a lot of requests to “pick my brain” lately. And what I thought was a summer thing has turned into a fall activity for folks as well. I’m always happy to talk to other people, and if you have the courage or inclination to ask for a meeting, I’m not going to say no. BUT make sure you tell me what’s going on.

Yesterday I got an email asking to talk to me for 15-20 minutes about a product this company is working on they think I’m a target market for. Sure, happy to help a cool sounding start-up.

Today I got an email from someone asking to setup time to chat. We’re connected through a LinkedIn group- which is great, but let’s be a bit more specific. A one sentence vague email, not as eager to get stuck on the phone here. I’m sure it’ll end up being fine, but remember to be specific in your requests.

Categories // Lessons Learned, Sales, Speaking

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About Us

Yellow Dog Consulting is a sales and marketing firm located in Hillsboro, Oregon with clients around the world. We work with small business owners who love what they do, but the sales and marketing part of their job sucks their will to live.

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Yellow Dog Consulting is focused on helping the entrepreneur succeed when it comes to your sales and marketing goals.You are the expert on your business, let Yellow Dog Consulting be the experts with your sales and marketing.

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