Yellow Dog Consulting

Sales & Marketing Consulting for solo-preneurs.

  • About
    • Shout Outs From Rad Clients
    • Media
  • Marketing Services
    • Kick Ass Follow Up Templates
  • Blog
  • Mailchimp
  • Free Tools
    • Newsletter Setup Checklist
    • Monthly Marketing Calendar
  • Contact

Get Your Stuff Together

06.06.2012 by Elizabeth // Leave a Comment

Today’s Blog is a Guest Post by Laura Taylor, Owner of Honest to Goodness, a Kitchen Concierge based on the Eastside. 

Mise en Place.  It’s a concept widely known in the restaurant industry, and a critical one at that, but most likely not known to the average restaurant consumer. So what is “mise en place”?  It means “everything in its place” – anticipating the next step and being as prepared in advance as possible.

If you have ever seen a cooking show on TV where the chef has all of his or her ingredients already cut and organized in nice little bowls, then you have witnessed “mise en place” in action.  (By the way, how nice would it be to have someone do all that prep-work for you?  And the dishes.)  Another example is when waiters at a fine dining restaurant bring you specific silverware for a course just prior to course service instead of having all of the silverware set out at once.

How does “mise en place” relate to you as a consumer and/or business owner?  In plain English, I also like to say “Plan your work and work your plan.”  Outline what it is that needs to be done and then take actions to carry out your plan.  This could be planning an event, planning a business sales strategy, planning your retirement, even planning what to eat for dinner.  Point is, “prior preparation prevents poor performance.”

Honest to Goodness is your kitchen concierge that will help you to put everything in its place when it comes to a better, healthier, and tastier food lifestyle.  You can achieve a customized plan for healthy meals, grocery shopping, kitchen organization, and more.  So break out that grocery list notepad and start outlining your plan for whatever it is that needs to be done.  Then do it.  You’ll be glad you did and better off for it.

Honestly.

Categories // Lessons Learned, Sales

So You Want to Write a Book?

05.30.2012 by Elizabeth // Leave a Comment

I am amazed at how many people have a book idea that they’ve been dreaming of for years. And while I can help you market that book and launch it when your book is ready, I can’t help you write it.

So, I was excited to learn that Karen Lynn Maher of LegacyONE Authors is hosting an upcoming ExpertBook ™ Planning Retreat. A full day retreat to create a PLAN to write your book!

Karen knows what she’s doing and has helped a variety of people from around the country write the book they’ve always dreamed of. If you have a book “in you” this is a great opportunity to start off the second half of 2012 with a plan!

Saturday, June 23rd

9 AM to 3 PM

Kirkland, WA

$147 includes lunch, 30 minute follow up consultation and leave the day with a plan for getting your book written and published!

Contact Karen for more information!

Categories // Events, Sales

Not so Great Expectations

04.17.2012 by Elizabeth // 2 Comments

Hank stuck in a fence
Hank's HUGE head stuck through the deck - thanks www.lickedlens.com for the photo!

I had a meeting with a potential client the other day and one of the things that was brought up was how the leaders of the company didn’t set clear expectations. It wasn’t a “you’re doing this well” it was “you just crossed the line.”

If you know me, you know I’m much more of a beg forgiveness instead of ask permission kind of girl. And if you ever (tried to) managed me then you remember how much that infuriated you.

But here’s the deal, everyone needs to know their expectations. The reason you have high turnover for a position? Go re-read the job description (because you have on right???). And while we’re at it, you aren’t going to find an awesome sales person who is 100% commission to start out. You’re going to find someone desperate who will leave as soon as a job with a salary comes along.

You can’t expect someone to live up to your expectations if you don’t clearly write them out up front. Yes, WRITE them out.

Categories // Management, Sales

  • « Previous Page
  • 1
  • …
  • 44
  • 45
  • 46
  • 47
  • Next Page »

About Us

Yellow Dog Consulting is a sales and marketing firm located in Hillsboro, Oregon with clients around the world. We work with small business owners who love what they do, but the sales and marketing part of their job sucks their will to live.

SIGN UP FOR YELLOW DOG NEWS!

Follow Me

  • twitter
  • instagram
  • linkedin
  • envelope-o

© Copyright 2020 Yellow Dog Consulting · All Rights Reserved